Skills such as basic calculation of construction cost, estimation of appreciation and basic knowledge of building codes come in handy for a real estate manager, says Annuj Goel

If you have remained mesmerised with buildings and skyscrapers during your childhood, a career in the real estate sector can be a rewarding choice. From relationship manager to direct sales executives, there are several roles to make a head start in the property market. However, like every other job, you must be equipped with a gamut of skills to succeed and stay relevant in the real estate industry.

Skills such as basic calculation of construction cost, estimation of appreciation, knowledge of rules related to stamp duty and registration charges, and basic knowledge of building codes etc., come in handy for a real estate manager. Here is a list of five critical skills needed for landing a job in a real estate firm:

Communication skills: If you are foraying into a career in the real estate sector, be prepared for a one-on-one with the potential homebuyers. Excellent communication skills are an essential part of the job. The executives must be able to lay bare the features of the project in simple words.

As real estate investment is a cost-intensive proposition, one must be able to spell out the pros and cons as well as the approximate ‘Return-on-Investment’ (ROI) clearly. You can develop these skills gradually by practising in front of a mirror and taking feedback from friends about your body language.

Active listening: Along with effective speaking skills, active listening is equally important. Attentively listening to the exact requirements of the customer is essential. Only then you will be able to suggest him the options in the given budget and configuration.

Being enthusiastic, empathetic and honest with the customer will automatically incite your interest in him. You can also develop active listening skills by listening to online podcasts and making notes out of them.

Negotiation skills: It is business at the end of the day. You must be able to convince the customers that they are making the right choice. However, as real estate investment is heavy on the pocket decision, be prepared for a lot of questions.

Be thorough with the details and communicate effectively. Satisfying the customers with all their queries and being honest will put you in the right stride. Learn to negotiate effectively. Following up is a part of the process, and you must be persistent in keeping track of a beneficial lead.

Tech-savvy: Being tech-savvy is not about being a cybersecurity expert. It is about essential computer skills such as making a presentation, excel sheet and use of social media. Being comfortable with technology saves a lot of time and lets you better manage your clientele.

Social cues and local dialect: Be prepared to face people from every income strata and background. While meeting an international client, you must be presentable with adequate mannerisms. While dealing with a native client, you might have to incorporate some local sayings and serve them accordingly. Knowledge about the local dialects, societal trends and using it to seal the deal will be immensely useful.

The writer is Managing Director, Goel Ganga Developments