‘We showcased the celebrations in a Purana Andaaz’
Over the last three decades, Zee TV has entertained its audience with great stories, endearing characters, and shackle-breaking fiction shows that have connected with the masses. During the pandemic too, it has strived to provide its viewers with content that inspires them and keeps them engaged. With festivities around the corner and the restrictions limiting the celebrations across India, Zee TV has a surprise coming your way! The channel is all set to give you the look, feel, and flavor of Ganesh Chaturthi at the comfort of your homes as it presents an extravagant celebration through a special
episode of ‘Ganesh Utsav with Zee TV’. This special episode will air on the 19th of September at 12PM and it will surely captivate one and all. Zee TV viewers will witness some performances by Telly stars like Kumkum Bhagya’s jodis Abhi (Shabir Alhuwalia) - Pragya (Sriti Jha) and Prachi (Mugdha Chapekar) - Ranbir (Krishna Kaul). Kundali Bhagya’s
Abhishek Kapur - Manit Joura and actors like Ankita Lokhande will also be performing.
Kumkum Bhagya’s stars Mugdha Chapekar and Krishna Kaul performed a retro act on Bollywood songs like Humne Tumko Dekha, Ek Main Aur Ekk Tu and Khullam Khulla Pyaar Karenge.
Talking about her act, Mugdha mentioned, “Last year, because of the pandemic, we couldn’t celebrate all the festivals like how we usually do.
Being a Maharashtrian, I really missed celebrating Ganesh Chaturthi. Ganesh Chaturthi is not just a festival for me, it’s an emotion. Of course, we followed all the guidelines, took all the necessary precautions, wore our masks while we were not shooting, and sanitized everything, we don’t forget that. But it was fun, and we showcased the celebrations in a Purana Andaaz, wearing all these retro clothes and performing on the songs from the ’70s. In fact, Krishna and I dedicated this act to our beloved charming late actor Rishi Ji as well and we performed on most of his songs.”
AZAAD’S ORIGINALS - MERI DOLI MERE ANGANA & PAVITRAA BHAROSE KA SAFAR
It’s show time with Beginnen Media’s First Consumer Specific Entertainment Channel, Azaad announcing its Originals Content Offering exclusively for the ‘Rural Mindset’. Azaad is India’s First Premium Hindi Rural Entertainment Channel. The first two shows Titled Meri Doli Mere Angana and Pavitraa Bharose Ka Safar, both shows have been created after deep understanding of the Rural Person through years of periodic syndicated research. Staying true to the brand proposition of ‘Hamari Mitti Hamara Aasman’, the show themes have been specially designed to attract, engage and connect with this super mass. Starting 14 September 2021, Meri Doli Mere Angana will air at 9 PM and Pavitraa Bharose Ka Safar will air at 9 30 PM, on Azaad as well on MX Player (The Digital Partner).
The first Azaad Original is titled Meri Doli Mere Angana. The title that evokes immediate curiosity is the first Hindi series produced by renowned producers, Jitendra Gupta and Mahesh Tagde from Tell-A-Tale Media. The show is based in Bithoor, where the entire Singh family, especially her father considers the daughter an apple of their eye. It a story of today’s rural family which portrays the beauty and complexities of relationships within the family. Due to some circumstances, these relationships change and it drastically affects our heroine’s life. After her marriage, she realizes that the old societal norms where they differentiate between a daughter and daughter-in-law still exists. The show captures Janki’s journey from being an in-experienced and innocent daughter to becoming an experienced daughter-in-law who learns to manage complex situations and relationships with changing dynamics after her marriage. Astha Abhay plays the lead protagonist Janki and Surendra Pal, Rudrakshi Gupta and Ankit Raizada enact key characters in the show.
The second Azaad Original is titiled Pavitraa Bharose Ka Safar and is produced by well-known producers, Santosh Singh, Rochelle Singh and Pearl Grey from Parth Production. This family drama, set against the backdrop of Meerut, resonates with the rural mindset as its centered around the themes of encouraging women empowerment, battling societal issues and is also a passionate love story of two diverse personalities. The show touches upon the aspirations and hopes harboured by today’s rural youth as a majority of them want better jobs after higher education and also desire the freedom to decide their life choices. The show touches upon the aspirations and hopes harboured by today’s rural youth as a majority of them want better jobs after higher education and also desire the freedom to decide their life choices. The show captures the journey of a young girl called Pavitraa who is a daughter of an underprivileged taxi driver and aspires to complete her education and become self-reliant. She goes to any lengths to fulfil her goals, fights against all restrictions that impede her growth, gender discrimination and social stigma to eventually become a successful entrepreneur who helps other women become capable to take care of their families and themselves in all respects. The role of Pavitraa is played by Shaily Priya and the ensemble cast includes Neelu Vaghela. Kumaar Raajput and Sheezan Mohammed.
Tables to turn for Balika Vadhu’s Anandi
Since the launch of COLORS’ Balika Vadhu, the nayi Anandi, played by actress Shreya Patel, has been receiving immense love and appreciation from the audience across India. The viewers are hooked on to the show and love watching her endearing childhood, filled with innocence and joy. Anandi’s journey in the show has been smooth and light so far but it will shift gears quickly as the next phase of the plot kicks in. The viewers will witness some high-end drama in the upcoming episodes, leaving everyone on the edge of their seats.
Oblivious to the harsh reality of her life that will hit her soon, little Anandi has been seen enjoying her sweet and innocent childhood in the show. The audience till now has witnessed Anandi’s reaction when she found out about her marriage to Jigar while she was just an infant. She will now come face-to-face with her destiny during the Gauna ceremony when she will have to move out from her parents’ home. Her life will drastically change when she is forcibly made to stay at Jigar’s house as a bahu.
Talking about the twist, Shreya Patel who plays the role of Anandi revealed, “A big moment is going to come in Anandi's life, and it will totally turn her world upside down. The Gauna sequence will be a crucial plot twist for the show as everyone will see Anandi going through myriads of emotions in the upcoming episodes.”
Anshul Trivedi who plays the role of Khimji added, “Anandi is all set to face several challenges with the story taking an important turn that will bring her in front of the harsh reality of her life. We’re all bracing ourselves for this new phase of ‘Balika Vadhu’, which is sure to keep the audience hooked!”
While the Gauna sequence turns her world upside down, will Anandi fight against the system and traditions? Or will she succumb to it?
Euphoria makes a comeback
As soon as Palash shared the poster on Koo, fans started to pour messages in to show their love and express good wishes. Some of the comments can be seen in the grabs below. The singer, who is also a qualified doctor, joined Koo in June and now has close to 8,000 followers on the platform.
SALE is the eight album by Indian Indie band ‘Euphoria.’ The 7-track spectacle will take you on a ride across genres, sounds, styles, emotions and life experiences. Written at various points of time in Palash's career, each song stands for a real life story witnessed or felt by him and the band. In a world where everything comes with a price tag, this album speaks about the one thing that cannot be bought - Love Or Is It?
SALE releases on the 10th of September as limited NFTs, and on worldwide streaming platforms on the 14th of September.
This album launch also marks the official inauguration of the inaugural edition of the Koo Hindi Fest, a 7 day event honouring and celebrating Hindi Creators across the country and providing them a platform to express and feature themselves, building up to the Hindi Diwas this 14th of September. The fest aims to provide the Hindi Creators and influencers of India a level playing platform to establish themselves as social media creators and influencers and will cover a diverse range of activities with participation from Hindi creators across the country spanning across literary (creative writing, poetry, debate) and cultural activities (music, acting, photography, blogging). It is only fitting that Palash and Euphoria, being one of India’s legacy Indie creators, is inaugurating this first-of-a-kind digital festival.
Euphoria is known for extraordinary music hits like ‘Maeri’ & ‘Dhoom’ that were massive hits in the 90’s. Since then, the band has been on the favourite list of music lovers across the country.
MANOJ BAJPAYEE and Priyamani back on screen in Rupeek’s new brand campaign
This year’s most talked about on screen couple Manoj Bajpayee and Priyamani who perfectly showcased the aspirations of middle-class India in The Family Man are back on screen, this time in a heart-warming ad campaign for Rupeek. Through the campaign, Rupeek aims to ‘inspire’ the common man and woman to take pride in using their gold to access credit in a safe, personal and tension-free manner. Through its trusted relationship with lending partners, Rupeek offers online gold loans to its customers with minimal documentation and lowest interest rate of 0.69%* per month.
In India, where access to secured credit is still scarce, Rupeek, a new age, innovative Fintech brand is designing offerings backed by disruptive technology that aim to solve credit pain points unlocking growth for a billion Indians. Rupeek’s first ever brand campaign, starring Manoj Bajpayee and Priyamani, showcases technology led hassle free doorstep gold loan offering at the lowest interest rates. Speaking on the brand collaboration, actor Manoj Bajpayee said, “I am elated to associate with Rupeek and its core value of making credit available for the common man. It is wonderful to see how young entrepreneurs and companies are addressing the issues that are deeply penetrated in our society. Through this film, we have tried to break the stigma associated with gold loans and convey a deeper message on the potential of gold loans to make people feel empowered during challenging times.”
