With globalization and digital becoming increasingly popular in B2B and B2C, marketing automation is critical to providing distinct tailored customer experiences. Promoting, growing, and evolving the business, especially in pharma, requires an integrated digital marketing strategy.
Speaking on the importance of digital marketing, Puneet Singh, Senior Marketing Manager, StayHappi Pharmacy says,” In order to remain relevant, businesses must keep up with the changes brought about by digital technology. These disruptive trends are ubiquitous and are helping us to identify which digital technologies will add the most value, and will lead organizations as they develop a successful strategy.”
Big data plays a pivotal role in digital marketing. The internet's massive volume of information is the driving force behind digital transformation. It is being utilized for diagnostic and prediction purposes and is an enabler that can give insights into sales cycles, which can be useful for a new digital strategy in the early stages and on an ongoing basis.
Social media is another large influencer as many people rely on medical information acquired through social media. Social media can be optimized by using hash tags, sharing and commenting on company’s website, and other social media platforms. Utilizing messaging applications like Facebook, Messenger, or Whatsapp helps pharma companies to hold personal discussions with consumers, patients, and partners.
Owing to its ability to significantly outperform humans, AI technology has become crucial to pharma companies. AI in the form of chatbots are being used to improve organizational efficiency, perform key tasks, and answer client, patient, or customer