The Amway has announced the launch of Chyawanprash by Nutrilite under its flagship brand Nutrilite. It is a concentrated blend of nutrient-rich 32 herbs authenticated by DNA fingerprinting made with 16 certified organic ingredients and with no preservatives.
Inspired by classical Indian recipe, the Nutrilite Chyawanprash formulation primarily aims to support immunity, rejuvenation of the body, boosts strength and stamina besides helping fight the day-to-day infections.
Amway India CEO Anshu Budhraja said, “Amway’s formidable presence in the vitamin and dietary supplements market with sharp focus on the traditional herbal category made it natural for us to extend into the Chyawanprash segment.
On the back of successful growth trajectory and category potential, we aim to capture 20% market share of the premium Chyawanprash segment in the first year.” Senior Vice President-East & West Chandra Bhushan Chakraborty said, “Backed with our expertise in the area of nutrition and wellness, we have indigenously developed Chyawanprash by Nutrilite.”