DIC India, being one of the largest manufactures of printing inks and allied materials, and an innovator in packaging solutions managed the supply chain issues with ease due to their long-standing experience in the industry and timely assessment of the situation.

The Indian chemicals industry is one of the oldest industries in the country and a major contributor to the overall economy. Ranked sixth largest in world, and third in Asia, the industry is on the threshold of witnessing a change due to several factors such as rapid industrialization and growing manufacturing industries. The Indian chemicals industry, earlier estimated at USD 178 billion in 2019, is expected to reach USD 304 billion by 2025 registering a CAGR of 9.3%, where the demand for chemicals is expected to expand by 9% per annum by 2025.

However, the industry has its share of challenges, especially due to the advent of COVID-19 pandemic, which has disrupted the growth completely. With the onset of the COVID-19 pandemic, the chemical industry has been hit hard due to unwarranted disruptions in the global supply chain.

Companies operating in this industry compete closely when it comes to product and service innovation or asset intensity, which is heavily dependent on a strong supply chain management. Supply chain management has become extremely challenging for most competing companies in the industry due to several reasons such as lack of flexibility to changes and disruptions, lack of transparency, influence of macroeconomic trends and politics, dependability on weather conditions, ineffective collaboration with cross-border partners, complex customer segmentation and many more.

The fundamental role the chemical industry plays in the production of essential products such as medicine, printing, automotive, detergents etc., cannot be understated.