Extramarks, India’s most trusted EdTech giant, announced the launch of its new logo, visual identity, and category positioning on Friday. At the core of the branding are new visual assets, including a refreshed logo and the one-stop Learning App solution- - reflecting Extramarks values- ‘fun’ ‘engaging’, ‘integrated’ and ‘inclusive’ with a modern approach to digital learning. The new branding is already live across all internal and external communication channels. The latest version of the ‘The Learning App’ is available for both iOS and Android device users.
As a part of this launch, the company’s flagship product- Extramarks -The Learning App has undergone a complete experiential overhaul. Extramarks has integrated all its Applications in the K-12, JEE, NEET segments and its School-based solutions like Assessment Center and Live Class Platform into a single Extramarks – The Learning App, making it a one-stop learning destination for students across segments. The App leverages the proven pedagogy of Learn-Practice-Test which encourages students towards wholesome learning. Besides media-rich modules, live classes, and recorded lectures for learning, users will also have the ability to practice score boosters, high weightage questions, get unlimited doubt solving live sessions, create custom tests, and get access to many more exciting features for a holistic learning experience.
The new avatar of the logo in form of an Airplane symbolizes the renewed brand ambition of helping students’ dreams take flight through a more personalized, creative, and holistic learning experience. The brand colour scheme is now a deeper shade of orange.