Buoyed by the success of Mission Shakti, Chief Minister Yogi Adityanath has decided to extend the campaign till March 2022 and has asked the district magistrates of the state to prepare a road map for the next one year.
The district magistrates have been asked to submit their proposal by March 31.
Under the women empowerment Mission Shakti campaign, awareness has been created in 7.06 crore people, including more than 4.27 crore women and over 2.78 crore men.
"Women and girls still suffer discrimination and gender inequality. In such a situation, effective communication has an effective role in helping them to overcome these situations," said Manoj Kumar Rai, Director, Women Welfare Department and nodal officer of Mission Shakti.
A special social behavioral change communication module has been prepared and public awareness programmes will be conducted in March through this module, he added.
The theme of Mission Shakti for March will be social and behavioral change in communication in women and girls, an official stated.
Under this, women and children will be made aware of the role of effective communication in the fight for their rights.
A positive environment will be created in society to overcome the conservative beliefs through social behavioural change in communication.
Apart from this, women who bring positive changes in society will be identified and their success stories will be disseminated as much as possible so that they become an inspiration for other women.
A master training of departmental officers and employees will be conducted from March 1 to 10 on the basis of the social behavior change communication module.
One member each from the child protection unit of every district, one member each from each Mahila Shakti Kendra and four mukhya sevikas from every district will be trained. The training will be given online at the state level.
The master trainers will impart training to other departmental officers and employees between March 10 and 31. It will include the district child protection unit, Mahila Shakti Kendra, One Stop Centre, mukhya sevika and Anganwadi workers.