The Nainital district administration has launched a programme of installing the nameplates with Aipan designs in front of the houses of local residents with their daughter's names under the Beti Bachao Beti Padhaon campaign. These nameplates are currently being designed by the women of various Self Help Groups (SHGs) who have been trained in drawing Aipan art forms on various objects in Naina Devi Growth Centre. Chief minister Trivendra Singh Rawat will inaugurate the nameplates under this programme on Saturday.

Informing this, the General Manager of the District Industries Centre (DIC) of Nainital, Vipin Kumar said that the district magistrate, Dhiraj Singh Garbiyal thought of this initiative to raise awareness about the importance of girl child's rights across the district. He disclosed that the name of every residence in the district will now be named after the youngest girl child in the house. This initiative is also providing employment to many women of SHGs who have been trained by the administration in the last three months, stated Kumar. He further informed the administration has provided these women with all the required equipment and material for making the nameplates and they have even started making the Aipan nameplates since the last week. Moreover, the officials informed that the administration has received the data of daughters in every household of the district from the Women Empowerment & Child Development (WECD) department on the basis of which, the women will prepare around one lakh nameplates. These nameplates are being prepared with the names of the youngest girl child in the family, as per the officials. Meanwhile, the officials further informed that the chief minister Trivendra Singh Rawat had also approved of this initiative on his last visit to the district and the chief minister would soon inaugurate the nameplates prepared by these women.