Fintech is the new buzz in the startup ecosystem. The shift from traditional to digital payments has been a challenge for both buyers and sellers. However, it has also improved the ease of financial transactions and continues to make payments seamless.

To meet the needs of Indian consumers, some of India's largest and most loved  a D2C (direct-to-consumer) brands like Fastrack, Plum, and Noise have partnered with Buy Now, Pay Later (BNPL) companies like Sezzle to provide financial freedom to their shoppers, especially Gen Z, and millennials generation.

With more than 40,000 stores globally, and over 750 Indian e-commerce stores accepting Sezzle, this BNPL platform enables its users to shop in 4-interest free installments which are paid back by the user to the company in 6 weeks.

“There has been a growing demand for Buy Now, Pay Later (BNPL) in the e-commerce sector and we’ve been delighted to witness the industry develop over the past few years. In less than a year and half since launch in India, Sezzle has partnered with over 750 leading D2C brands across categories, " said Vandhana Parkavi Valaguru, Country Head, Sezzle India.

“At Sezzle, our goal is to provide a trusted financial platform for both-our users and merchants in respective ways.” She continued.

By enabling shoppers to pay using Sezzle, D2C brands benefit in numerous ways; Giva and Aristobrat both saw its AOV rise by over 25%. Neeman’s, another D2C brand, saw its prepaid orders rise by over 15% while PetSutra benefited from growth in order volume.