The country's largest carmaker Maruti Suzuki India on Friday said it has invested around Rs 2 crore in Sociograph Solutions Pvt Ltd (SSPL), a startup specialising in artificial intelligence.
The investment is part of the company's MAIL initiative to support startups with promising mobility solutions, Maruti Suzuki India Ltd (MSIL) said in a statement.
The company plans to use the visual artificial intelligence (AI) platform of SSPL called Dave.AI, with an aim to enhance the digital sales experience of its customers, it added.
"Our investment in SSPL demonstrates our resolve towards improving business metrics using contemporary technology," MSIL Managing Director & CEO Hisashi Takeuchi said.
The company has undertaken the ambitious Mobility & Automobile Innovation Lab (MAIL) programme since 2019 to empower the mobility startup ecosystem in the country.
The Maruti Suzuki Innovation Fund has been set up with an aim to invest in early-stage startups which are part of Maruti Suzuki programmes, he added.
"Our intent is to encourage innovation and promote the entrepreneurial spirit of startups," Takeuchi said.
