B Banerjee ODOP to go global

| | Lucknow
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B Banerjee ODOP to go global

Wednesday, 06 July 2022 | PNS | Lucknow

Chief Minister Yogi Adityanath’s ambitious scheme ODOP (One District, One Product), launched to take the slogan of ‘Vocal for Local’ on the ground, is now on the way to going global within four years of its inception and launch.

Be it Dussehra or Holi, Deepawali, New Year or any special event, now only ODOP products are being given to special guests in the form of gift hampers or souvenirs. The chief minister compulsorily gives gift hampers of ODOP products to the special guests who call on him.

Recently, there was tremendous branding of ODOP products of the state when Prime Minister Narendra Modi presented the same to heads of state and prime ministers during the meeting of G-7 countries. This isn’t the first time though. Even before that, on the occasion of the inauguration of Kushinagar International Airport, the ODOP product of Siddharthanagar, considered to be the ‘prasad’ of Lord Buddha, was given away to the guests from Buddhist countries.

On the first Foundation Day of Uttar Pradesh on January 24, 2018, Yogi launched this ambitious scheme in the presence of the then Governor Ram Naik. The objective was the overall development of the state, providing employment at the local level, while preserving and promoting the traditional arts, skills, cultural heritage of the state.

Within four years of its launch, this scheme is scripting a new success story. No wonder the chief minister mentions this scheme in every address.

Recently, in a press conference on the completion of 100 days of the government, the chief minister said that ODOP is a symbol of heritage.  There has been a record increase in the exports of the state due to the effective implementation of this scheme.

In the last five years, the exports increased from Rs 88 thousand crore to Rs 1.56 lakh crore. He also mentioned the G-7 summit where the chief minister pointed out how the PM once again demonstrated his commitment to ‘Vocal for Local’ by presenting the ODOP products of UP to the heads of the governments present at the G7 Summit held in Germany.

“The ODOP products of Uttar Pradesh will become a brand in the country and the world. The Common Facility Centre will play an important role in this. These will be such centres where all the facilities required for grading, packing, store time of ODOP products of all the districts will be available under one roof,” a government spokesman said on Monday.

CFC centres in Sitapur, Agra, Azamgarh, Siddharthnagar and Ambedkar Nagar were inaugurated by the chief minister. Besides, self-help centres have been established in 35 districts with the help of SIDBI for ODOP. Such centres will be set up in every district.

“This is an era of online market and therefore, ODOP products have also been made available by the government on online platforms. The government is also continuously expanding this platform. For example, recently an MoU has been signed between the government and Amazon. Amazon has set up a digital hub in Kanpur. It will provide a huge platform for ODOP units to sell their products in the country and the world,” Additional Chief Secretary, MSME, Navneet Sehgal said.

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