To commemorate the 60th Anniversary celebration, Nilon's- India's biggest pickle brand, is extending an invitation to the aspiring entrepreneurs to be a part of an exciting collaboration journey through the launch of "Pyaar, Achaar aur Mauka" campaign.
Conceptualized by Ogilvy the campaign aims to tap into the true potential of Indian entrepreneurship through direct participation from the masses.
Pickle which is popularly referred to as Achaar has a special place in meals all over India.
It won't be a challenging task to find a unique mouth-watering achaar recipe in almost every Indian Family. The contest invites all individuals to submit their unique pickle recipes and a sample, which will be evaluated on various parameters by the experts.
Nilon's will provide winners a platform to boost their business, scale up their production, and share a portion of the profits back with them.
The company will offer the winner of the contest, support at every phase possible from commercial production of their pickle recipe at the factory in Jalgaon to packaging it in their name and ensuring sales of the product through a nationwide distribution and sharing the portion of profits as well.