Vicks, on Friday launched Vicks Tulsi Cough Drops in India. By adding Tulsi flavor to its range of products, the brand reaffirms its aim of making traditional remedies, passed down by generations, convenient and accessible to all.
The Tulsi plant is traditionally known for being a highly beneficial herb in treating cough and alleviating sore throat. Independent studies commissioned by Vicks Cough Drops also revealed that Indians rated Tulsi as one of the most preferred flavors for sore throat relief.
Vicks Cough Drops believes in harnessing the power of traditional and trusted ingredients in its portfolio and aims to stay true to the needs of their consumers. The market leader in the cough suppressants category, Vicks Cough Drops' portfolio already boasts of flavors like honey, menthol, and ginger. The new flavor 'Tulsi' strengthens Vicks Cough Drops' pocket-sized portfolio which relieves khich-khich in the throat.
