Short videos could bring about substantial gains for small businesses

low-cost video animation can be used to engage and connect with customers, increase brand awareness and familiarity, and ultimately drive sales.In the digital era we live in, video animation has moved to the forefront for businesses to Connect and engage with their audiences. According to a recent study by Wyzowl, 91% of consumers want to see online video content from brands. Following the changing trends, several companies have started investing in video content creation. Low-cost video animation gives brands an edge with its high-quality content while costing comparatively less than traditional animation. This is how businesses can continue benefiting while creating engaging videos and saving much more money. In addition, low-cost video animation is far more accessible for companies to work towards creating high-quality content to connect with customers and  drive sales.

Connect with customers

Video content has become the go-to choice when looking for an engaging and cost-effective way to connect with customers. Businesses have relied on video content to take their story to the customers creatively and excitingly. One of the significant advantages video animations give businesses over other formats is their ability to simplify complex ideas, making it easier for customers to understand a brand's products and services. Low-cost video animation can help businesses connect with customers by creating resonant content that aligns with their interests and values.

Build brand recall

Low-cost animation effectively builds a brand's online reputation and recall. Video content reflects a brand's personality, values and USPs, and businesses can convey the same to their customers, developing a stronger emotional bond. Furthermore, video animation can help demonstrate a product's or service's unique benefits, which builds customer credibility.Furthermore, low-cost video animation can enhance brand awareness and familiarity by creating memorable and shareable content, which is more likely to be shared than other content forms. This increases the brand's visibility, broadens its audience and establishes customer familiarity through continued engagement.

Drive sales

Low-cost video animation comes with its own perks and helps businesses generate sales. Video animation enables businesses to sell products and services in an informative way, influencing customer behaviour. By emphasizing the advantages of what's being offered, businesses can sway customers into acting and completing a purchase. This makes video animation an effective way to influence customer behaviour and drive sales.  It creates engaging content and a call to action, motivating customers to make purchases, sign up for services, or engage with social media channels. One way to effectively use video animation is to create short explainer and testimonial videos that can be used on social media, websites, and email marketing campaigns to drive sales and build trust with customers. In addition, low-cost video animation can also be utilized to create shareable social media videos that increase brand awareness and provide value to customers. Businesses can effectively engage and connect with customers, boost brand awareness, and drive sales using low-cost video animation. The shareable and memorable content, increases brand visibility and broadening their audience. As video continues to be a vital component in today's digital world, low-cost video animation presents a cost-effective and impactful method for businesses to connect with their customers and achieve their objectives.

(The writer is Founder & CEO- iCubesWire)