As the Bharatiya Janata Party government at the Centre completes nine years in office, the party is preparing to launch an extensive public relations campaign aimed at consolidating support and securing victory in all 80 Lok Sabha constituencies in Uttar Pradesh.

The campaign, scheduled to run from May 30 to June 30, will involve a series of public meetings and events across the state.

Prime Minister Narendra Modi, seeking to secure the Lok Sabha seats in Purvanchal, plans to hold a pivotal public meeting in his Varanasi parliamentary constituency.

Meanwhile, Chief Minister Yogi Adityanath and several Union ministers are set to address public meetings in west Uttar Pradesh. The exact schedule of these events is yet to be finalised.

The BJP’s public relations campaign encompasses a range of programmes designed to engage different segments of society. These include conferences for the enlightened class and businessmen, social media volunteer meets, visits to observe development projects (Vikas Teerth), meetings with senior party workers, joint conferences involving all frontal organisations of the party, meetings with the beneficiaries of all government schemes, and commemoration of Dr Syama Prasad Mukherjee’s sacrifice.

“To achieve their goal of winning all 80 Lok Sabha seats in Uttar Pradesh, the BJP has set a target of conducting public meetings in each constituency. Prominent leaders, including Prime Minister Narendra Modi, Chief Minister Yogi Adityanath, Home Minister Amit Shah, Defence Minister Rajnath Singh, BJP president JP Nadda, and Union ministers Nitin Gadkari and Smriti Irani, will address these public meetings,” BJP state vice-president Vijay Bahadur Pathak told ‘The Pioneer’.

The Uttar Pradesh BJP unit has sought time from Central ministers so that they can be involved in the campaign. “The next month holds great significance for the party, and we plan to launch a mass public relations campaign during this period. The campaign will see BJP MPs and MLAs engaging with the families of eminent individuals, alongside public meetings addressed by Union ministers,” Pathak said.

Notably, the BJP will focus on the seven seats it lost in the western region of the state during the 2019 Lok Sabha elections. These seats include Moradabad, Bijnor, Nagina, Amroha, Sambhal, Rampur, and Saharanpur. Consequently, the public meetings in this campaign will lay emphasis on the western region, and leaders such as Chief Minister Yogi Adityanath, Home Minister Amit Shah, and Union Minister Nitin Gadkari may address gatherings in these constituencies.

Additionally, the BJP will pay special attention to the four parliamentary seats it lost in the eastern region during the 2019 Lok Sabha elections, namely Ghosi, Lalganj, Ghazipur, and Jaunpur. Prime Minister Modi, Deputy Chief Minister Keshav Prasad Maurya, Defence Minister Rajnath Singh, and other veteran leaders are expected to hold public meetings in these constituencies.

In addition to Varanasi, Prime Minister Modi may also address public meetings in Gorakhpur, as the iconic Gita Press located there completes 100 years. These public meetings will serve as an opportunity for the prime minister to connect with the people and garner support.

The BJP has set a target of attracting a crowd of at least 10,000 people to each rally. Social media platforms will play a crucial role in promoting the public relations campaign, allowing the party to engage with a broader audience and raise awareness about the Central and state government schemes.

As the BJP launches this extensive public relations campaign, it aims to solidify its position in Uttar Pradesh and secure a resounding victory in the upcoming Lok Sabha elections. The party’s leaders, including Prime Minister Narendra Modi and Chief Minister Yogi Adityanath, will utilise their influence to connect with the electorate and communicate the party’s vision for the future.