Vista Auto Care, an automotive care brand that offers an entire range of high-quality, economical, and easy-to-use cleaning, maintenance, and surface protection solutions for passionate cars (four-wheelers), bikes (two-wheelers), and commercial vehicles as well. The automotive care brand focuses on launching a professional range of detailing services that will include compounds catering through all stages of professional detailing.
The existing professional detailing range for the DIY sector already existed, but we are now focusing more on the professional segment. For this, we will be launching professional detailing centers across India, along with a new range of professional detailing products. Professional detailing products: we are focusing on three steps of detailing, i.e., heavy cut, midcut- range, and polish range. Overall, all three ranges of detailing that we are launching at this auto expo will focus on providing high performance detailing products towards professional detailers.
Our second, most important focus for this year's auto expo is revamping our product range and creating a single identity. For this, we are changing our packaging, and this will be for both our national and international product ranges. All the 180 plus existing products have a uniform look, and this builds one singular identity.
The third focus area for the Auto Expo 2023 is our new excellence range of automotive care products. This Vista product line is primarily aimed at providing specialized solutions for luxury vehicles. Owing to Vista's strength of having a innovation driven R&D, we have formulated products that will take vehicle care to the next level.
Vivek Mohan, Director of Vista Auto Care, said, "We aim to create a brand identity in the market with an innovation that caters to market demand. Our product and R&D teams aim to upgrade the product line to meet the market's demand for passionate car and bike enthusiasts. "Vista is an automotive brand that houses an end-to-end range of products for vehicle care, and we don't stop there. We ensure our drive for endless innovation translates through our products and services, and in 2023, we aim to achieve that."