Apple drops prices in India with the launch of 16 series

| | New Delhi
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Apple drops prices in India with the launch of 16 series

Thursday, 12 September 2024 | Abhi Singhal | New Delhi

Apple on Monday has launched their new iPhone 16 series in India and markets globally. For the first time the prices of the new iphone have been cheaper by Rs 15,000 for the pro models (pro and pro-max) due to their manufacturing in India. The Union Budget cutting of the customs duty on smartphones by 5% has also been a factor for the cheaper price of the imported models. Apart Apple has also cut down the prices of their non-Pro models of iPhone15.

In India, the iPhone 16, the entry level iPhone is priced at Rs 79,900 and the iPhone 16 Plus is available at Rs 89,900. Following these, the iPhone 16 Pro comes with a starting price tag of Rs 1,19,900 and the iPhone 16 Pro Max, will cost Rs 1,44,900 in the Indian market.

The 16 series of the iPhone will be the first series to have artificial intelligence as their game changer. With that Apple has introduced the new camera "shutter button" which is the addition of the Action button (previously exclusive to the Pro). The iPhone 16 and its Plus model are powered with Apple's latest A18 chipset, which uses second-generation 3nm technology. The A18 chip comes with a 6-core CPU, featuring 2 performance cores and 4 efficiency cores.

Apple has also cut down the prices of their non-Pro iPhone15 models by Rs 10,000 in comparison with iPhone16 with higher storage. The 15 series of the iPhones  are short of the advanced features like Apple intelligence AI and the newly launched shutter button.

The iPhone 16 will still be cheaper in the US like before. The new iPhones are priced at $799 (around Rs 67,000) with a starting price tag, whereas the iPhone 16 Plus is priced at $899 (around Rs 75,500). The iPhone 16 Pro price starts at $999 (around Rs 83,870) for 128GB, and $1199 (around Rs 1 lakh) for iPhone 16 Pro Max for 256GB.

The pre-order for the iPhone 16 series starts on September 13, at 5:30PM in India.

The first sale will take place on September 20.

The new iPhone has been launched in four models iPhone 16, iPhone 16 plus, iPhone 16 pro, iPhone 16 pro-max.  

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