With the onset of festive season, Amazon India is bringing an extraordinary interactive experience to the heart of Bhopal from September 14 to 18.

The "Amazon Festive Box", a larger-than-life installation that celebrates Bhopal's vibrant spirit and culture through stunning art, while giving customers a fun way to engage with Amazon's upcoming Great Indian Festival sale. At this one-of-a-kind activation, installed at the Aura Mall, in Arera Colony, Bhopal, the audience can "make a wish" and share what they would love to gift their loved ones. This initiative is a perfect blend of Bhopal's uniqueness and Amazon's biggest annual celebration.

Amazon Business - the B2B store, completes 7 years in India

The festive season preparations also coincide with the 7th anniversary of Amazon Business, the B2B store of Amazon.in, in India. Since 2017, Amazon Business has been at the forefront of transformation for many Indian businesses. Amazon Business has witnessed significant growth outside metro areas, particularly in Bhopal, where it has seen a 2.4X YoY increase in new customers.

Mitranjan Bhaduri, Director, Amazon Business, said "Bhopal holds a special place for us, given the flourishing business environment. The festive season is a crucial time for businesses, not only for driving sales but also for cultivating deeper relationships with employees and partners. At Amazon Business, we understand the significance of this moment. As we mark our 7th anniversary in India, our commitment to empowering businesses of all sizes across the country is stronger than ever. We're focused on delivering exceptional support to our sellers and innovative solutions to our business customers. Our aim is to make this festive season unforgettable with our unparalleled selection, value, convenience, and innovation."