The festive season in India has begun with Ganesh Chaturthi driving an economic surge, expected to generate over Rs 25,000 crore in business, according to the Confederation of All India Traders (CAIT), with Indian traders opting for locally-made products and snubbing Chinese goods.
Chandni Chowk BJP MP and CAIT Secretary General Emeritus Praveen Khandelwal said, “Ganesh Chaturthi drives significant economic activity particularly in regions like Maharashtra, Karnataka, Gujarat, Andhra Pradesh, Telengana, Madhya Pradesh, Tamil Nadu and Goa establishing the significance and contribution of Sanatan Economy in the country.”
According to CAIT National President B.C. Bhartia, a survey conducted among local traders in key states revealed that over 20 lakh Ganesh pandals have been set up across the country for the festival. "Maharashtra alone has seen the setup of over seven lakh pandals, followed by five lakh in Karnataka, and two lakh each in Andhra Pradesh, Telangana, and Madhya Pradesh," Bhartia said.
"Even at a conservative estimate of Rs 50,000 per pandal—covering expenses for setup, decorations, sound systems, idols, and flowers—the business generated from pandals alone surpasses Rs 10,000 crore," he added.
Khandelwal further elaborated on the extensive business ecosystem associated with Ganesh Chaturthi. "Beyond the pandals, a wide range of local businesses thrive during the festival. The sale of Ganesha idols contributes over Rs 500 crore, while flowers, garlands, fruits, coconuts, incense, and other ritual items generate another Rs 500 crore in revenue," he explained.
"Demand for sweets, particularly Modaks, and increased catering for large family gatherings, brings in an additional Rs 5,000 crore." The festival also boosts tourism and transportation, attracting devotees from various regions. This influx of visitors results in increased demand for hotels, travel companies, and transportation services, contributing over Rs 2,000 crore to the economy. Retailers selling festival-related merchandise such as clothing, accessories, home decor, and gift items see a business surge of around Rs 3,000 crore.
“Waste management and environmental services benefit as well, driven by the growing awareness of eco-friendly practices. Services like idol immersion in artificial tanks and recycling of decorative materials are in high demand. Additionally, event management companies, responsible for organizing public events, processions, and cultural performances, are expected to generate around Rs 5,000 crore,” the confederation said.
