The Mass Communication Department at Prestige Institute of Management and Research (PIMR) recently conducted a 96-hour skill enhancement workshop to equip students with essential industrial and business skills. This intensive program focused on preparing students to meet the demands of the industry with excellence.

Throughout the workshop, students engaged in various tasks, including film analysis, current affairs packaging, brochure design, PR campaigning, ad analysis, ground reporting, and editing montages. These activities culminated in student presentations, showcasing their learnings and creativity.

Roma Udasi and Manya Jain were recognized for their outstanding presentations, receiving awards from PIMR UG Director Colonel S. Raman Iyer.

In his address, Dr. Iyer emphasized the importance of creativity in Mass Communication, urging students to actively participate and remain productive in various activities.

Group Director of Prestige Institute of Management and Research, SS Bhaker, highlighted the institution's commitment to skill enhancement, ensuring that students develop holistically and transition smoothly into the industry. "We place a strong emphasis on comprehensive skill development to eliminate any potential challenges our students might face in their professional journeys," said Bhaker.

Professor Zuber, Head of the Mass Communication Department, reiterated the workshop's objective of helping students achieve professional excellence. "Our goal is to support students in mastering professional skills for their future success in the industry. This workshop has provided a valuable platform for students to hone their skills and display their talents," he stated.

The workshop successfully enabled students to develop and demonstrate their capabilities, preparing them for successful careers in Mass Communication.