The spiritual and devotional hub of the Mahakumbh area has gained a unique identity in Sector-7, now popularly referred to as the “Matka Crossing.” This unofficial title has been bestowed by pilgrims visiting the Swachh Sujal Village, an initiative by the Jal Jeevan Mission, featuring a massive earthen pot sculpture at its entrance.

This grand installation, showcasing a cascade of clean water, has become a key attraction, drawing hordes of visitors. On Sunday, over one lakh pilgrims visited the Swachh Sujal Village, marveling at its artistic beauty and innovative message on water conservation.

Ajay, a pilgrim from Delhi visiting the Mahakumbh with his family, was exploring the various stalls in Sector-7. At one point, separated from his family, he called them and said, “I am at the Matka Crossing, come here.” Many other pilgrims have similarly adopted this name for the area due to the striking sculpture.

Adjacent to the Swachh Sujal Village’s main entrance, the towering earthen pot has also become a favorite selfie point. Dipali, a visitor from Mumbai, expressed her admiration, saying, “This pot is incredibly captivating. It shows how this Mahakumbh is not just about spirituality but also a confluence of art and culture.”

Beyond its aesthetic appeal, the Swachh Sujal Village offers visitors a chance to witness Uttar Pradesh’s development story. Through artistic displays, the exhibition showcases the transformation of rural areas under the Jal Jeevan Mission.

It highlights how regions like Bundelkhand, once plagued by acute water scarcity, now have access to clean drinking water in every household.