The Delhi High Court on Wednesday sought response from the BCCI on a plea filed by the publishers of renowned children’s comic book Champak alleging trademark infringement over the IPL naming its AI-powered robotic dog “Champak”. Justice Saurabh Banerjee observed the Champak brand name was existing since eternity and asked the Board of Control for Cricket in India (BCCI) and Indian Premier League (IPL) to file written statements in response to the plea within four weeks.
The court posted the hearing on July 9. The plaintiff’s counsel also prayed that an interim protection be granted to him by directing the defendants not to use the mark. The court, however, did not pass any interim order at this stage. Delhi Press Patra Prakashan Pvt Ltd moved the high court, saying it has been publishing Champak magazine since 1968. The 18th session of the IPL is currently underway and will end on May 25, 2025. During one of the matches, BCCI and IPL introduced a AI-generated robotic dog and on April 20, calling it “Champak”.
Advocate Amit Gupta, representing the publisher, said naming the robotic dog “Champak” amounted to infringement of its registered trademark and also commercial exploitation as Champak was a well known mark. He said “Champak” (robotic dog) as an entertainment feature during IPL matches, which are broadcast nationwide to over 20 crore viewers, resulted in irreparable harm to the plaintiff by diluting its well-established brand, tarnishing its goodwill, and unjustly enriching themselves.
“This constitutes dilution by way of tarnishment, causing injury to the distinctiveness and positive public perception painstakingly built by the plaintiff over decades,” the plea said.
Senior advocate J Sai Deepak, who appeared for BCCI, opposed the plea saying Champak was the name of a flower and people associated the robotic dog with a character of a TV series and not the magazine.
“Today my issue is the usage of the word Champak which is my registered trademark,” Gupta said. The plea said naming of the robotic dog was done following a purported poll process on social media which heavily favoured the name Champak owing to the existing goodwill and recognition of the plaintiff’s brand.
The plea claimed the defendants’ continued promotion of “Champak” across various media platforms, including news outlets and social media, was aggravating the damage being caused to the plaintiff’s rights. The publisher, therefore, urged the court to restrain BCCI and IPL from infringing its trademark and sought
`2 crore in damages for loss of “distinctiveness, goodwill, reputation, dilution, and harm” caused to its trademark.
