Rubrik is leader in IDC MarketScape for worldwide Cyber-Recovery
Rubrik (NYSE: RBRK), the Security and AI company has been recognized as a Leader in the IDC MarketScape: Worldwide Cyber-Recovery 2025 Vendor Assessment. According to the report, ‘‘Rubrik Security Cloud's core features include continuous threat monitoring, AI-enabled anomaly detection, patented Turbo Threat Hunting for rapid clean snapshot identification, cyber-recovery orchestration, and identity resilience targeting Active Directory and cloud identity platforms. The solution integrates natively with a large ecosystem of third-party platforms and products including M365, Salesforce, AWS, Azure, GCP, Oracle Cloud, CrowdStrike, Okta, Splunk, and ServiceNow, among others.”
“Reactive recovery is outdated,” said Anneka Gupta, Chief Product Officer at Rubrik. “We believe the IDC MarketScape’s recognition validates our AI-driven threat detection and identity resilience approach—because data resilience depends on identity resilience in a world where 80 Per cent of cyberattacks exploit compromised credentials.” Rubrik believes the report underscores that organizations are increasingly vulnerable to cyberattacks, making cyber recovery a critical investment. Traditional data protection and disaster recovery (DR) methods often fall short against sophisticated cyber threats. Essential cyber-recovery capabilities must ensure absolute data survival, data integrity and rapid recovery with minimal data loss.
Digital platforms can achieve sustainable growth through subscriptions: Report
Digital platforms can balance profitability with privacy using pay-or-consent models, which allow users to either pay for an ad-free experience or consent to targeted ads, researchers at the Indian Institute of Management (IIM), Lucknow, have found. As global debates intensify around user privacy and data-driven advertising, this research provides insights into the dynamics of pay-or-consent models.
Such models can be optimised by digital platforms for business sustainability and ethical data usage. The findings of the study have been published in the prestigious journal, Annals of Operations Research (Springer). According to Suresh K Jakhar, Professor, Operations and Supply Chain Management, IIM Lucknow, as digital platforms navigate the crossroads of profitability and privacy, the research offers a structured lens to balance both. “We show that respecting user privacy need not come at the cost of growth. In fact, platforms that design consent-driven, transparent business models can build stronger trust, higher engagement and sustainable profitability,” Jakhar said.
Microsoft will grow headcount again with more AI leverage, says Nadella
Even as AI-fueled job cuts ripple across the tech industry, Microsoft appears to offer a silver lining. CEO Satya Nadella said that the Windows-maker has plans to expand its workforce again in the future. Except, these new hires will be more productive and efficient because of AI. “I will say we will grow our headcount, but the way I look at it is, that headcount we grow will grow with a lot more leverage than the headcount we had pre-AI,” Nadella said in an appearance on a podcast hosted by Brad Gerstner, founder and CEO of technology investment firm Altimeter Capital, on Friday, October 31.
“It’s the unlearning and learning process that I think will take the next year or so, then the headcount growth will come with max leverage,” Nadella added. According to the Indian-origin tech leader, new employees will be able to figure out how to do their jobs differently by accessing AI features in Microsoft 365 productivity software and the GitHub Copilot AI coding assistant. These features are currently powered by large language models (LLMs) developed by OpenAI and Anthropic. Though many large tech companies have declined to provide specific reasons for job reductions, tech leaders and experts are increasingly citing artificial intelligence (AI) as a key factor in hiring and headcount reductions.
