The men’s skincare industry is witnessing a noteworthy transformation, driven by changing perceptions, rising awareness, and evolving consumer behaviours. Globally, the men’s skincare products market size was valued at USD 16.94 billion in 2024 and is projected to grow to USD 29.61 billion by 2033. Closer to home, the Indian men’s grooming market is estimated to grow at a compound annual growth rate (CAGR) of 12.1% from 2024 to 2030. The growing prominence of social media, influence of celebrities, and exposure to global beauty standards have also inspired a considerable number of Indian men to pay closer attention to their appearance, actively seeking ways to enhance it. Against this backdrop, let’s explore the myths and facts surrounding men’s skincare and the key trends shaping this segment in 2025.
Myth 1: Skincare is not masculine
Fact: Skincare is health care
Historically, skincare has been misperceived as a feminine activity, creating a stigma that dissuaded many men from prioritising it. However, in today’s world, skincare is increasingly seen as an essential aspect of self-care and overall wellness. Experts stress that skin health is as crucial as other aspects of physical well-being, such as diet and exercise. Brands are addressing this shift by introducing gender-neutral products and campaigns that promote inclusivity. The aim is to dismantle outdated stereotypes and encourage men to embrace skincare as a vital component of their daily lives.
Myth 2: Men’s skin is the same as women’s
Fact: Men’s skin has unique needs
A common misconception is that skincare products are universally effective. However, men’s skin differs from women’s. It is thicker, has higher collagen density, and tends to produce more oil due to testosterone levels.
Recognising these differences, brands are now developing targeted formulations to address specific concerns like excess sebum, larger pores, and post-shave irritation, ensuring that men receive tailored solutions for their skin.
Myth 3: Sunscreen is optional
Fact: Daily SPF is non-negotiable
Despite the proven benefits of sunscreen, many men have traditionally neglected sun protection. This oversight contributes to premature aging, hyper pigmentation, and increased skin cancer risk. In 2025, lightweight and non-greasy sunscreens designed specifically for men are driving a shift in habits. These products are often integrated into daily-use items like moisturizers and serums, making sun protection more accessible and convenient.
Myth 4: Aging signs cannot be reversed
Fact: Prevention and repair are possible
While aging is inevitable, modern skincare science offers tools to slow down and even repair its visible effects. Products with retinol, peptides, hyaluronic acid, and collagen-boosting ingredients are increasingly popular among men looking to address wrinkles, fine lines, and sagging skin.
Myth 5: Natural ingredients are always better
Fact: Science-based solutions matter
While natural ingredients are popular, they aren’t always suitable for every skin type. Men are learning to embrace scientifically backed formulations with proven efficacy over trendy, all-natural claims. Ingredients like niacinamide, salicylic acid, and ceramides remain staples for addressing common concerns such as acne, uneven tone, and hydration.
— The author is an MBBS, DDV, DVD and Aesthetic Physician