Empowering women weavers
The Indian Hotels Company Limited’s iconic brand Taj has spearheaded a women weavers’ training programme to facilitate self-employment and income generation. In line with its ethos of preserving indigenous crafts and culture and building sustainable livelihoods, the initiative is breaking the mould in what is considered a male-dominated handloom industry.
The women trained by master weavers are awarded professional certification on completion of the course. The company also initiated a training programme exclusively for women in partnership with Human Welfare Association. The move not only promotes the century’s old, traditional art of weaving but also increases entrepreneurship opportunities for women, functioning as a tool against gender discrimination in the village communities.
Since 2008, IHCL has engaged with the weavers to skill and support the community. Through its Livelihood Support Programme, Taj develops and sources silk sarees which are worn as uniforms by front line associates at its hotels. IHCL also supports many handlooms and handicrafts and retails them through its in-house lifestyle store, Taj Khazana.
To know more about IHCL’s CSR initiatives, visit www.tajhotels.com.
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