×
E-PAPER ▾

E-paper

BUSINESS & FINANCE

70% smartphone users in India switched brands in Q2: Report

| | New Delhi
70% smartphone users in India switched brands in Q2: Report

More than 70 per cent of smartphone users in India switched brands in the second quarter of this year, befitting Chinese smartphone maker Xiaomi the most which sold nearly 37 per cent of the phones that were replaced, according a CyberMedia Research (CMR) report on Wednesday.

Xiaomi was followed by Vivo (17.8 per cent), Oppo (16.3), itel (6.7 per cent) and Huawei's Honor (4.5 per cent), according to the first edition of the CMR "India Smartphone Movement" report.

During the period, the fastest depleting brands in the category were Micromax (41.2 per cent), Intex (11.6 per cent), HTC (5.5 per cent), Karbonn (5.3 per cent) and Gionee (4.7 per cent), the findings showed.

"Customer stickiness is the paramount concern that home grown brands need to address immediately," said Kanika Jain, Manager, New Initiatives, CMR. 

"Consumers continue to swap their existing Smartphones with the new ones offered by Chinese brands resulting in fast erosion of total installed base of the local Indian brands," she added.

Based on the analysis of over 200 million users across the country, the report further identified that the replacement market continues to grow in the country and in the second quarter of 2018, nearly 60 per cent of the smartphones sold were actually upgrades/replacements of existing smartphones. 

There is still 41 per cent of new smartphone market development occurring in the country, which could be a pie that the domestic brands should focus upon, the report suggested. 

 
 
 
 
 

TOP STORIES

Sunday Edition

View All

A legacy of conflict

19 Aug 2018 | Kumar Chellappan

A succession war is brewing in the DMK after Karunanidhi’s death, with both Stalin and Alagiri staking a claim to their father’s political legacy. This, along with the churning in the AIADMK after Jayalalithaa’s death, is bound to have an impact on the political landscape of Tamil Nadu in the run-up to 2019 Lok Sabha polls, writes Kumar Chellappan Tamil Nadu politics sans Muthuvel Karunanidhi is like the drama Hamlet without...

Read More

STATE EDITIONS

View All

Ranchi girl wins Int’l beauty contest

19 Aug 2018 | PNS | Ranchi

Yet another girl from the Capital City Khushboo Vijay became the winner of Miss India International Global 2018 and will be representing India next year in Malaysia 2019 for World Finale. The event was held in Guwahati on August 2018...

Read More

Page generated in 0.4156 seconds.