BUSINESS & FINANCE
Samsung to retail Note 9 at Rs 67,900 onwards in India
Electronics major Samsung has said it will start shipping its premium flagship 'Note 9' in the Indian market, priced Rs 67,900 onwards.
The device, which was unveiled yesterday at the Barclays Centre here, is available for pre-booking in India with availability expected to begin later this month.
"Galaxy Note 9 will be available in 128GB and 512GB variants and will be priced at Rs 67,900 and Rs 84,900, respectively," Samsung said in a statement. It, however, did not disclose the date of availability.
The Note 9 smartphone would be available in India in three colours — Midnight Black, Ocean Blue and Metallic Copper, it added.
The Note 9 will be available in select markets from August 24, 2018, it had announced yesterday.
In a separate statement, telecom operator Bharti Airtel said the Note 9 (128 GB) will be available through its online store.
"Customers can pre-order the smartphone on the Airtel Online Store starting August 11, 2018 and Airtel will begin the delivery of the device starting August 22, 2018," it added.
The Note 9 will compete head-on with Apple's iPhones as well as OnePlus' smartphone among other smartphones in the premium smartphone category in the Indian market.
The premium smartphone segment in India is niche but mirrors global trends in terms of growth. While the category accounts for less than 10 per cent of the Indian market in terms of shipment, the value contribution is higher. Estimate suggest that quarterly smartphone shipments in the category range between 1-1.5 million units.
Earlier this year, Samsung had unveiled the latest edition of its other flagship Galaxy S9, priced at Rs 57,900 onwards.
According to market watchers, Samsung is betting heavily on the success of its flagship devices in India, which is among the largest smartphone markets.
Globally, the premium smartphone market accounts for almost one-fifth of the total market. According to Counterpoint Research, Samsung's Note series contributes to roughly one-tenth of the global premium smartphone market.
It features 6.4-inch display, 12MP dual rear and 8MP front camera and 4,000 mAh battery. It will have two variants -- 6GB RAM/128GB internal memory (expandable up to 512GB) and 8GB RAM/512GB internal memory (expandable up to 512GB).
Samsung has incorporated bluetooth capability in its signature S Pen stylus, which can be used to control music playback and camera shutter. Besides, the company has also added artificial intelligence (AI) features to enhance camera capabilities.
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