‘There has been a dramatic shift to petrol cars’
Rahil Ansari, Head of Audi India, was in Greater Noida recently to meet with customers ahead of the Audi Sportscar Experience. He took some time out to have a chat with Kushan Mitra. Excerpts:
Are events like the Audi Sportscar Experience a good way to connect with your customers?
Indeed, and not just for us, it allows our customers and potential customers to interact with each other and makes a massive difference for the brand. We also recently had the finals of the Audi Quattro Cup, our annual golf tournament in Hua Hin, Thailand. It was great to see all the competitors mingling and talking to each other and promoting the brand. It is important that our customers also become our brand ambassadors and events like these help that process.
How has 2018 been so far in terms of sales, as your rivals have had record-setting sales so far this year?
Honestly, the first half has not been all that exciting for us but we expect the second half to be much better as we have a more robust line-up. In the first half one problem we faced was that we did not have enough availability of petrol models, particularly on the new Q5 which has been corrected now, so things should pick up.
Are petrol engines coming back into fashion?
Yes, for a couple of reasons. The first is obviously the ten-year rule in the National Capital Region. The second is that we have been aggressively communicating that the total cost of ownership of a petrol powered car is lower than a diesel-powered car. A few years ago, 90 percent of our sales were diesel cars, that number is today below 70 percent. On certain models petrol engines are closer to 40 percent of demand. Take the Q3 for example, the petrol engine option offers great value for money for people choosing to get into the brand as well as luxury. I expect this trend to continue.
What about performance cars like the RS5 and the R8?
Demand for these cars is of course limited, but even with those limited numbers demand for these products in India has been very robust. I believe Audi has established itself as a leader in this segment, products like the S5 and RS5 give owners an exhilarating experience without them needing to break the bank.
- BusinessCorner 18 Jul 2018 | Agencies
- Digital security staff crisis top inhibitor to innovation: Survey 18 Jul 2018 | PTI
- Govt doubles import duty on over 50 textile products 18 Jul 2018 | PTI
- Finmin likely to infuse about Rs 10K cr soon in PSU banks 18 Jul 2018 | PTI
- Jet Airways places additional orders for 737 MAX aircraft 18 Jul 2018 | IANS
- Rolls-Royce reveals plans for ‘flying taxi’ 18 Jul 2018 | Agencies
- IDBI Bank to seek Govt nod for LIC’s stake purchase 18 Jul 2018 | IANS
- Business Corner 18 Jul 2018 | Agencies
- BEL inks marketing pact with Saab 18 Jul 2018 | PNS
- Oil prices lift equity indices 18 Jul 2018 | IANS
Sunday EditionView All
15 Jul 2018 | PTI | New Delhi
Amid row over alleged use of derogatory language in a web series while referring to former Prime Minister Rajiv Gandhi, Congress chief Rahul Gandhi on Saturday said the BJP and the RSS believe that freedom of expression must be policed, while he regards it as a fundamental democratic right. “My father lived and died in the service of India...
STATE EDITIONSView All
18 Jul 2018 | Staff Reporter | RAIPUR
A two-month-old infant died due to suffocation after the door of the ‘108 Ambulance Service’ that was carrying him to a hospital malfunctioned and failed to open on time at Dr Bhimrao Ambedkar Hospital here on Tuesday. The Ambulance operators tried to open the door for a couple of hours but failed to open it on time...