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Rajiv Kumar
How consumer trust can make natural farming scalable and self-sustaining
Thursday, 30 October 2025 | Rajiv Kumar
India’s natural farming movement has made considerable success on the supply side, with policies, pilots, and farmer trainings gaining traction. However, a key pillar — consumer demand — remains underdeveloped, thus preventing it from reaching its full potential. In the absence of a strong market pull that is supported by...
