Mission Indradhanush: Centre launches media campaign

| | New Delhi

The Union Health Ministry has decided to rope in MPs and MLAs to create awareness among masses about its immunisation programme under its ‘Mission Indradhanush’. The Mission will be rolled out early next month across the country. Health Minister JP Nadda, said that his Ministry will hold workshops for MPs and MLAs and also distribute brochures related to the programme so that they can take it to the communities and families in their areas.

He was speaking during the launch of the Government’s major media campaign to be continue for a fortnight to educate the masses on immunisation, ahead of implementing the ambitious Mission. “As State Government’s play a vital role in the programme, I have spoken to chief ministers, state health secretaries for success of the mission. No child should suffer from a disease for which vaccination is available,” he added.

In his message on the occasion, Prime Minister Narendra Modi appealed to the parents and guardians of all children to ensure that their children are fully vaccinated. He also congratulated the Ministry for undertaking the initiative and extended his best wishes for its success. Depicting seven colours of the rainbow, ‘Mission Indradhanush’ aims to cover by 2020 all such children, who are either unvaccinated or are partially vaccinated against seven vaccine-preventable diseases — diphtheria, whooping cough, tetanus, polio, tuberculosis, measles and hepatitis B. The mission in addition, will also provide vaccination against Japanese Encephalitis and Haemophilus influenza Type B will be provided in selected districts.



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