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Community radio doing yeoman’s service for farmers

| | Ranchi | in Ranchi

Birsa Hariyali Radio Station (BHRS) is benefiting farmers of Ranchi from last five years. The Station fequency at 107.8 FM is the only Community Radio in Jharkhand which is operational from last five years.

It was established in Birsa Agricultural University headquarters at Kanke (Ranchi) in its ATIC premises with the

support from Ministry of Information Communication & Technology; Government of India & Media Lab Asia which was made effective with the help of World Development Foundation.

Community radio is today believed to be an important tool for social uplift and empowerment of the marginalised.

Keeping this in mind BHRS airs the programmes which help the farmers to bring social transformation of the people within a coverage range of 25km radius with a goal to sustain and enrich the lives of poor and socially challenged. At present 3hours broadcast in two transmissions is done daily by BHRS.

“BHRS is running successfully with a good response from farmers as well as the stake holders. We are planning to air programmes based on Agricultural Entrepreneurship Development as well as Secondary Agriculture  promotion for farmers soon. Working hours for BHRS is just 3hours and the reach is 25km so we are working to improve the efficiency of the transmitter in order to increase the reach as well as the working hours,” said Radio Incharge of BHRS Dr BK Jha.

BHRS is self sustaining by earning revenue rumination through advertisements. The rate of advertisement here is at the rate of `20 per second (Sale of time slot of half an hour) at the rate of `20,000.

“Though BHRS is self sufficient and generate its revenue through advertisements but still faces financial and man power challenges as the reach is only till 20km so the approach of big companies are very less,” said the Radio coordinator Shashi Singh.

Afternoon transmission 1:00 to 2:00pm is for the villagers specially the women and evening transmission 4:00 to 6:00pm is for the farmers.

There are scores of success stories of different farmers who are benefited by the broadcast of BHRS programmes which helped in changing their lives.




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