Steel city Jamshedpur stands next only to Chandigarh in terms of the overall ‘quality of life index’ (QOl) according to a study by AC Nielsen ORG-Marg.
The study, conducted on the basis of street-corner interviews for cities comparable with Jamshedpur, like Bangalore, Chandigarh, Pune and Bhubaneswar, used urban environment, water supply, power supply, public services, education, cohesion & migration, safety, housing, employment, economy, and politics and Government as parameters for arriving at the QOl perception.
The survey conducted by global marketing research firm AC Nielsen for Tata Steel was carried out in the five cities between February-March 2013 amongst 2786 respondents who have been staying in these cities for more than five years giving views on social, economic and environmental indicators. City respondents were also not satisfied at the lack of entertainment avenues (malls, shopping arcades and multiplexes) which made city finish last.
Releasing the survey report, Ashish Mathur, managing director,Jusco said that since the inception of the town, Tata Steel has always tried to undertake initiatives to improve the quality of life of the citizens at Jamshedpur. Tata Steel provides all the municipal and civic services in the city through Jusco.
In its endeavour to look for benchmark in city services, Tata Steel decided to rope-in one of the best in the survey industry i.e. AC Nielsen. The objective behind having a 3rd Party survey was to get the correct opinion from the citizens and then find ways and means to come close to the expectations.
This is the 9th such survey and the parameters include Social, Economic and Environmental Indicators. The methodology includes quantitative study involving face-to-face interviews with structured questionnaire with citizens staying in the city for at least 6 years.
As per the survey, citizens of Jamshedpur are satisfied with water services. Jamshedpur is also ahead of the leading city Chandigarh in water availability. City’s overall satisfaction score is 85 and as per the eQ norms it matches to the ‘Best in Class’ in the Utility Industry for Asia Pacific Regio n. The services are compared with other 5 similar cities of India via Chandigarh, Pune, Bhubaneshwar and Vishakhapatnam. Respective citizens rate the services of their own city on a scale of 1-5. The rating is then compared with services at Jamshedpur and a comparative score is derived. The results of the survey helps in identifying the gaps and take initiatives to further improve upon the existing services being provided to the citizens of Jamshedpur.
AC Nielsen also does the Customer Satisfaction Survey (CSS) to understand the various areas of satisfaction and dissatisfaction with regard to the services provided by Tata Steel through Jusco. The results of the survey show that the overall satisfaction scores among the citizens of Jamshedpur are higher than the global norm and the norm for the Utility Sector in the Asia Pacific Region.
