Boult audio continues its collaboration with Ford Mustang, introducing a new range of high-performance audio products.
This latest launch builds on the success of their previous partnership, reinforcing Boult's position in India's fast-growing smart audio market and its commitment to bringing cutting-edge technology to consumers.
Boult's collaboration with Mustang has significantly strengthened its position in the market, driving both brand recognition and business growth.
Since the first launch in June 2024, Boult TWS saw a 55 per cent year on year growth, reflecting the strong demand for aspirational, high-performance audio products.
Additionally, this partnership has fueled a 10 per cent market share increase in the `1500-`2000 TWS segment, solidifying Boult's leadership in this competitive space.
By combining cutting-edge technology with bold design, Boult continues to attract Gen Z and aspirational buyers looking for feature-rich wearables.
"India's audio wearables market is expanding rapidly, and demand for aspirational, high-quality TWS products remains strong. Our expanded Mustang partnership strengthens our portfolio.
The Mustang Q, Dyno, and Torq mark a milestone in our journey for sustainable growth in India's competitive audio market," said Varun Gupta, Co-Founder and CEO at BOULT.
