When four hundred people filled London’s O2 Cineworld to watch Coming Clean About My Property Portfolio, they were expecting entertainment. What they got instead was a masterclass in transparency.
For the first time, a British property entrepreneur opened every part of his business to public view. Samuel Leeds, whose career has made him both celebrated and criticised, laid bare his entire £20 million portfolio. He shared title deeds, contracts, and stories from the last seventeen years of building his empire.
“People said my properties weren’t real,” Leeds said. “So I decided to show them. Every house, every lesson, every success and failure.”
The three-day tour saw Leeds take a group of his students around his developments, HMOs, hotels, and even the famous Ribbesford House. They met tenants, inspected paperwork, and listened as Leeds explained what went right and what went wrong.
What surprised many was the humility on show. He revisited the projects that lost money as openly as those that made millions. “If you’re going to teach property, you have to be honest about both,” he said.
Leeds filmed the journey to challenge the culture of hype that often surrounds the property world. The result is part documentary, part confession. It highlights both his faith and his belief that the next generation of investors deserves truth rather than theory.
Since its release on YouTube, Coming Clean has been praised for its openness. Viewers see not only the buildings but also the people whose lives have been changed along the way. Leeds’s wife, Amanda, who manages the family portfolio, appears throughout, showing the quieter side of the operation.
“This was never about showing off,” Leeds explained. “It was about being transparent. When people see the full picture, they can make up their own minds.”
For an industry often accused of secrecy, Coming Clean feels like a turning point. It may also be the beginning of a new expectation for honesty among property educators.
