One of the fastest growing dairy brands of the country, Milk Mantra has launched its Milky Moo Truly Pure ‘Vitamin Milk’ in Jharkhand. The company focuses in ‘Nourishing Truly Pure living from consumers to farmers’. Milky Moo Truly Pure Standardized Vitamin Milk uses its revolutionary 3 layer Tripak packaging that keeps milk pure & fresh for longer and prevents light exposure damage to milk and is fortified with Vitamin A & D.

In the 6 years since its inception, the company focused not only on high quality manufacturing and product/market innovation in the front end, but also on building a strong ethical milk sourcing backbone in the back end by striving to create sustainable impact amongst farmers.

Milk Mantra has structured a unique Ethical Milk Sourcing programme through which it collects the highest quality milk from its network of more than 55,000 farmers covering more than 1700 villages, has created more than 1000 jobs, and reaches more than 250,000 consumer households every day.

In a noble gesture, Milky Moo Vitamin Milk was first distributed among the special children at the Cheshire Homes by Srikumar Misra, Founder & CEO of the company and Swayam Prakash Misra, Head of Sales & Marketing and have committed to support the children with Truly Pure milk. Speaking on the occasion, Srikumar Misra said, “Aligned with our vision statement, we’re lending a little hand for a big cause as we believe, good nutrition is the right of every child.”

Milk Mantra has been built as an engaging brand-driven setup with high levels of transparency and governance, rather than just a commodity-supplying entity. The company has been widely recognized for its unique responsible business model and has received many accolades for spurring an entrepreneurial white revolution in India.