Amway focuses on immunity products

| | BHUBANESWAR
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Amway focuses on immunity products

Wednesday, 10 June 2020 | PNS | BHUBANESWAR

The Amway India has geared up to ensure business continuity amid the Covid crisis.

Amway India CEO Anshu Budhraja said, "Now self-care and immunity building has gained significant momentum among communities. It reflects in a spurt in demand for our products in Nutrilite portfolio with preference for herbal SKUs. The category’s contribution is expected to grow faster with current contribution of 56% expected to increase to 65%. We are further building upon the category with special focus on immunity-boosting products such as Nutrilite All Plant Protein Powder, Nutrilite Daily, Nutrilite Natural C, amongst others.”

"Interestingly, Covid-19 has proved as a catalyst for a smooth transition of our business from offline to the online. We foresee continued digital transformations at every level of our operations. Hence, our efforts will continue to strengthen our digital capabilities to ensure efficient functioning of the business,” he added.

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