Touted to be India's first bamboo-based baby care brand, ( Allter ) https://letsallter.com/ was launched in 2019 by Surbhi and her husband, Arnav Gupta. Sustainability and the environment were the two subjects that they felt could bring some change. Thus, Allter was born to bring out change in the society. Since its establishment, they have successfully built a reputation and demands for sustainable and eco-friendly baby care products in the Indian market.
“I imagine a world where natural & sustainable aren't just buzzwords but where people can make honest choices about what they want to consume and understand the impact of their choices on their lives and the planet," says Surbhi.
Allter prioritizes health over anything else and offers baby diapers and wipes online, which are 100% bamboo-based. It helps in nourishing your baby’s health with natural products, and protect the environment by using eco-friendly materials. With a rich-Ayurveda composition extracted from Coconut, Tulsi, Neem, and Ashwagandha, Allter brings nature care for your child needs.
Noida-based Kimi , who recently moved from the US was in a frantic search for eco-friendly diapers similar to ones she had used abroad. She says,'' Allter diapers have been like a god send to me, my baby has sensitive skin and that is why I only use products that are totally nature based and chemical-free. Have been using their diapers and wipes for over a year now and I am very satisfied with them."