Widespread utilisation of event technology resources to produce stellar corporate events delivering smash-hit lead generation campaigns, eventually leading to a scaled-up event ROI, no longer remains alien to the events industry stakeholders, including marketing organisations, audiences, exhibitors, and sponsors.
While tech components such as Event Lead Capture Technology facilitate seamless execution of contactless lead capturing programs at on-ground events, RFID (Radio-frequency Identification) speeds up various event processes while improving security and data tracking.
In light of the physical events eventually returning to the mainstream post-COVID, the following points tell us how the ubiquity of technology will allow and reshape the events scenario to create personalised events for attendees, along with collecting real-time data for exhibitors in 2022:
Physical events scale-up to hybrid events, secured registration software makes event sign-up fast and convenient, facial recognition software improves safety and security with enhanced attendee experience, helpful chatbots and offer personalised recommendations with AI.
Event technology has come of age, from event registration software garnering prospects' contact information to RFID wristbands, recording deep insights into attendee behavioural patterns and
AI-powered personalised recommendations to attendees.
As businesses across sectors get into the groove of returning to
in-person gatherings, the events industry stakeholders strongly anticipate a transformed persona of live events.
Physical events, equipped with cutting-edge tech integration, are all set to deliver enhanced value creation with the most engrossing attendee experience, extensive networking opportunities and ROI driven lead generation opportunities.
The author is Paras Lohani, Founder & CEO,B2B Sales Arrow
