Luxury for long has been attached to the ‘once in a while’ facet. We keep our special pieces for occasions. We fear damage or we restrict to owning a few always. Assets come at a price, when the quality justifies the price, why should one restrict from everyday luxury. Isn’t each day as important as another? Each day is an opportunity to achieve new, showcase ourselves and in style.
Roperro, an Indian luxury fashion brand will now have bags and apparel brand catering to global audiences. It was launched as a multi-brand e-commerce platform with ‘Lerida’ as its flagship label targeting those who like to stay ahead on the fashion curve. Roperro also promises to be a brand with purpose. A fixed percentage of surplus generated from sales will be used to skill women and educate children at the Vidya Devi Charitable Trust.
The range will offer five sub-brands priced at different ranges to cover a wider consumer base.
Arpita Katyal, CEO, Roperro said: “We are excited to launch a thoughtfully crafted brand that provides the perfect blend of affordability and luxury to our customers who will both be local and global. We see a clear gap in the Indian market where fashion lovers do not have access to high quality products that can be used every day.”