As an extension of celebrations for International Day of Sign Languages, KFC India is using its most distinctive brand asset, the iconic bucket, to raise awareness for sign language, through an exhibit unlike any other.
KFC India’s first ever 360-degree immersive Sign Language experience features a life size replica of its recently introduced Sign Language Bucket. With a twist. The installation is powered by cutting-edge technology and has step-by-step visual tutorials of commonly used words and phrases, giving consumers a chance to learn how to communicate in Indian Sign Language (ISL).
It is a part of KFC India’s Kshamata program, which is aimed at feeding people’s potential, and bridging the gender and ability gap. Through the Kshamata program, KFC India is committed towards empowering women and the speech and hearing-impaired across restaurants. Speaking about the immersive experience, Moksh Chopra, General Manager, KFC India & Partner Countries, said, “Our founder Colonel Sanders, firmly believed that everyone had a seat at his table, and this belief continues to inspire everything we do.”