The Uttar Pradesh Police and Amazon India are coming together with consumer education and awareness campaigns to deal with the menace of online shopping scams. The two partners are collaborating to explore several joint initiatives aimed at empowering consumers to shop online with greater confidence.

The UP Police and Amazon India have agreed to join hands to educate online consumers about their rights and raise awareness about safe shopping. These joint projects will also include special initiatives aimed at enhancing online safety of women by creating awareness about identity theft, impersonation and online financial frauds, a police spokesman said here on Tuesday evening.

“Amazon India is excited to join forces with the Uttar Pradesh Police to promote awareness regarding online scams and frauds. This association will help us deliver on our shared mission of enhancing online safety to promote a trustworthy digital space. This collaboration will not only educate a large consumer base but also enable us to identify and foster a secure digital experience,” a senior official of the company said.

Special DG (Law and Order), UP, Prashant Kumar said, “Amazon is a strong partner and our alliance will help us not just fight but also prevent online scams. Our partnership comes at a time when we are witnessing a significant surge in online transactions post-Covid, courtesy convenience of online shopping and UPI payment infrastructure. There is an increased need for consumers to be vigilant and our joint initiatives will help us do just that.”

The partnership with the UP Police will complement Amazon India’s consumer education initiative, ‘Mission GraHAQ’, that is spreading awareness about safe online shopping practices, consumer rights and more.