To raise awareness about public relations, marketing, and sustainability in startups and to empower them, "iStart Inspire Workshop" was organized by iStart Rajasthan (a flagship program by the Department of Information Technology and Communication, Govt of Rajasthan) in association with media partner YourStory. The event was held at the iStart Nest, Incubation Center in Kota on Friday.
The officer in charge, Manoj Kumar Meena (Deputy Director, DOIT&C), stated that more than 100 startup entrepreneurs participated in the Workshop. The first session was led by Mrs. Neha Gaur, President of PR 24x7, where she provided detailed information on the necessity of PR and branding, the difference between PR and marketing, the optimal timing for PR activities, and the various types of PR. She also addressed the concerns of the startups.
The second session was taken by Abhishek Gupta, Co-founder and CEO of the waste management startup WeVOIS, and Abhinav Shekhar Vashistha, CTO. Their startup collaborates with 14 municipal corporations and cities to manage municipal solid waste through technology and applications. They shared insights into their startup and personal entrepreneurial journey, discussed the challenges faced in waste management, and their strategies to overcome them. They also provided startups with various tips on product development and discussed how to make a business more sustainable, profitable, customer-friendly, and practical in accordance with market needs. The event was successfully coordinated by iStart mentors Mr. Ayush Tyagi and Mr. Kaustubh Bhattacharya.
