Rapid growth in digital users, combined with growing regional demand and better monetisation, the media and entertainment industry grew 13 percent to reach Rs 1,63,100 crore in FY19, and is likely to clip at a slower rate of 12 percent in FY20, says a report.
The report by KPMG, however, noted had it not been for the uncertainties created by Trai’s new tariff order and the signs of economic slowdown, the industry would have grown by 1-2 percent more. In FY20, the industry is likely to grow at a slower 12 percent to Rs 1.88 trillion, as it expects another round of regulatory changes.
“The growth would have even lower than 12 percent had not been for the gains from the higher ad spends during the April-May general elections and the cricket World Cup.
“TV faced major headwinds in FY19 and in fact grew at a lower rate than projected last year primarily on account of the delay in implementation of the new tariff order.
