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‘Content is hero today’

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‘Content is hero today’

Sunday, 12 January 2020 | Shalini Saksena

SHALINI SAKSENA reports the changing face of cinema

In the last 10 to 15 years things in Indian cinema have changed drastically. Back to those years only the superstar who were making a big on the box office whether it was Shah Rukh, Salman, Aamir or Akshay. It all changed from Vicky Donor or from Khosla ka Ghosla.

“It was the first time that small budgets film did wonders. It was not about having big stars in the movie but it was about having good content. The industry and audiences made space for people other than the favourite superstars,” Nitin Arora, MD, Katalyst Entertainment says.

He tells you that new boys have taken over and it is no more about stars now. “It is difficult to say whether it was Ayushmann, Rajkumar Rao, Kartik Aryan or even Nawazuddin Siddiqui who are a guarantee for box office opening. Content is the hero today. You see Nawazuddin a totally unconventional hero doing so well. Just because of the scripts he is choosing. The kind of cinema he have opted is amazing,” Arora says and tells you that people are no more interested in run of the mill films, where actor and actress dance around trees.

“Whether it was Stree, Andhadun, Article 15 or Gangs of Wasseypur, it was all content-based. Though Wasseypur... was violent people could connect to it because lot of us know that these kind of things happen in some parts of our country,” Arora shares.

Another change that has taken the cinema by storm according to Arora is the kind of comic films that that being made. “People also love comedy. A  film like Badhai Ho was high on content and was fun as well. There are lot of households where people could relate with it and for those who didn’t the subject made them love the film,” Arora says.

An important aspect of the changing face of cinema needs to be attributed to how people today, want to see new world, which is a big factor.

“Audience in the past have seen Mumbai from the days of Bachchan sahab. Now, they want to see another world. Look at Bala. A film in the back drop of a small town, in UP, a State that is now being portrayed in a different way and people are liking it.

“The audience of today is intelligent. They are looking for movies that are relatable than see films that are visually beautiful,” Arora says.

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