Actor and fitness enthusiast Vidyut Jammwal comes on board to support the cause of saving the wild tiger population. He says that he takes inspiration from the agility and fierceness of the animal and incorporates the same in life

This year, actor, martial artist and wildlife enthusiast, who is known to follow a vegan life, Vidyut Jammwal, has come on board to support the cause and help raise awareness about conservation of the big cat and their habitat. Animal Planet, in partnership with World Wide Fund for Nature India (WWF India) and others, is back with a new edition of its flagship initiative Project C.A.T: Conserving Acres for Tigers, that aims to sensitise people about the cause of saving the wild tiger population.

Vidyut who has always shown affinity towards animals, is well poised to front this social service campaign on tiger conservation. In the campaign video, actor encourages people to be a part of this initiative by helping the nearly extinct species by donating towards the cause to help conserve the habitat. The actor made the campaign video special by performing Kalaripayattu moves inspired by the movements of tigers to make sure the message of their conservation hit homes.

As part of this initiative, the channel recently introduced a stellar mega line-up of wildlife documentaries in the third season of Mission Big Cat, an anthology of shows dedicated to big cats. The programming included series like Big Cat Tales, Big Cats of Serengeti, Desert King, The Lion Queens of India, Tigerland and The Lion Kingdom.

“Tigers teach us so many attributes that are applicable towards shaping our personalities. I often take inspiration of their agility and fierceness in several aspects of my life. As part of this initiative, I tried to depict and imbibe the nature, kindness and ferocity of the beast through Kalaripayattu,” Vidyut shares.

“Saving the tiger population is certainly the need of the hour. Its survival and presence plays a crucial role in the sustenance, balance and well-being of the ecosystem. It is our duty to conserve their habitat and help increase the number of wild tigers in any way we can. I feel honored to be associated with the channel to promote such an important cause,” adds he.

“We remain committed in our efforts of spreading awareness and conserving the wildlife. Project C.A.T is our effort towards the global goal of doubling the number of tigers in the wild by 2022. We are confident that Vidyut’s strong support for this noble initiative will help more people to join us and encourage them to contribute towards the same,” says Megha Tata, Managing Director — South Asia, Discovery.

By conserving nearly six million acres of protected land including India and Bhutan among other countries, this initiative aims to ensure a healthy habitat for tigers. The channel has further increased the ambit of the project by extending support for tiger conservation initiatives in Sundarbans forest located in the coastal region of Bay of Bengal.