Driven with the spread of modern culture, increased urbanisation and provide the emerging Indian cosmetic and skincare players a digital platform, gifting giant Archies is all set to tap the Indian beauty segment by launching a dedicated beauty website https://archiesbeauty.com/. In addition to developing its online sales platforms, the conglomerate will introduce the new range of product categories in its retail locations in order to streamline consumers’ shopping experiences.
Archies Beauty, the perfect online beauty gifting destination will offer a combination of products including cosmetics, haircare, skincare, fragrances and scents, bath & body care, baby care, and much more. The e-commerce site will ensure smooth delivery of products featuring online along with exquisite gifting combos by more than 45 brand partners available at both online and offline market through the website and 200+ Archies Stores. “As the beauty industry is growing rapidly and we have many emerging Indian beauty brands that are at par with international brands. We want to give those promising brands a platform along with our vision to introduce the joy of gifting amongst our customers. Moreover, beauty products are no longer a female-dominated industry. Now, men are equally beauty conscious and don’t shy away from using basic grooming products,” said Hanisha Kapoor, COO, Archies Beauty.