IOA in search of new kit sponsor

| | New Delhi
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IOA in search of new kit sponsor

Thursday, 10 June 2021 | PTI | New Delhi

After dropping Chinese sportswear company Li Ning as India’s Olympic kit sponsor, Sports Minister Kiren Rijiju on Wednesday said the country’s athletes will not wear branded apparel in the upcoming Tokyo Games even as the Indian Olympic Association (IOA) claimed that the search is on for a new partner.

Rijiju’s statement came hours after IOA president Narinder Batra told PTI that the National Olympic Committee (NOC) was hoping to find a new kit sponsor for the contingent by the end of this month after cutting ties with Li Ning on Tuesday.

“Indian athletes, coaches and support staff, won’t be wearing any branded apparel at Tokyo Olympics. Only ‘INDIA’ will be written in the kits of our athletes,” Rijiju tweeted.

However, Batra said search is on for a new sponsor within the limited available time.      

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