Direct mobile broadcasting is a gamechanger

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Direct mobile broadcasting is a gamechanger

Friday, 12 January 2024 | Sanjay Sharma

Direct mobile broadcasting is a gamechanger

Direct to mobile (D2M) technology removes the necessity for the internet, delivers TV and radio broadcasts directly to mobile

India, which is increasingly asserting its self-reliance, has unveiled another instalment of indigenous technology. Sankhya Lab, in collaboration with Prasar Bharati and IIT Kanpur, has developed a technology within India that enables the direct viewing and listening of broadcasts, such as TV and radio, on mobile devices. Importantly, this functionality requires no internet connection or spectrum, thanks to a special chip designed to be compatible with various phones, including iPhones, Androids, and standard mobile phones.

The introduction of this new technology, known as D2M, is expected to trigger a significant revolution in video broadcasting by eliminating the need for internet connectivity. A major advantage lies in its applicability for both central and state governments to implement public welfare schemes and disseminate awareness on a large scale. By incorporating the chip into mobile phones distributed to underprivileged individuals, the government can effectively communicate in remote areas at a minimal cost. Additionally, the technology will alleviate internet traffic and eliminate the need for consumers to have an internet plan.

D2M proves particularly beneficial for broadcasts with a large audience, such as live telecasts of cricket matches or national addresses by the Prime Minister or President, as it enables viewing or listening without requiring an internet connection. Similar to watching broadcasts on TV without internet, D2M extends this capability to mobile devices through the dedicated chip. This service facilitates broadcasting various programs, including educational or competitive online classes, to inform and entertain the public.

Sankhya Lab has developed the D2M chip using advanced technology, and the service is currently undergoing trials in Delhi. The plan is to expand the service to other metropolitan areas and subsequently to rural regions. Notably, the broadcast can utilise BSNL towers, whose network spans the entire country, ensuring rapid dissemination once the service is efficiently operational. The launch of D2M is poised to elevate India's standing in the global broadcasting arena, providing a world-class facility that will be easily accessible to citizens. This technology not only aids in integrating isolated and deprived individuals into the mainstream but also enhances the reputation of Indian technology on the international stage.

In conclusion, India's stride towards self-reliance takes another remarkable leap with the introduction of indigenous technology by Sankhya Lab, Prasar Bharati, and IIT Kanpur. The innovation, known as D2M, marks a significant milestone in the realm of video broadcasting by enabling direct viewing and listening of broadcasts on mobile devices without the need for internet connectivity or spectrum.

The D2M technology, facilitated by a specially designed chip compatible with a range of mobile phones, has the potential to revolutionise communication and awareness nationwide. Beyond the immediate advantage of eliminating the dependence on the internet, D2M holds great promise for the effective implementation of public welfare schemes and large-scale awareness campaigns by both central and state governments. The integration of the chip into mobile phones distributed to underprivileged individuals could foster cost-effective communication in remote areas.

(The writer is a journalist; views are personal)

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