CEO Anupam Rajan, has urged State Icons, District Icons, Content Creators, and Influencers to create brief videos as part of the election campaign, themed "IAM#Election Ambassador," to inspire voter participation in the democratic process. Encouraging young voters to actively engage in this celebration of democracy, he calls for them to share their inaugural voting experiences and sentiments. Emphasizing the significance of voting, fostering a sense of pride in this civic duty, and conveying the excitement of casting a ballot are key objectives. Voters are encouraged to produce short video clips showcasing these aspects and share them across various social media platforms.
Rajan appealed to all citizens to spread awareness in their neighbourhood. Tell them how to use the Election Commission’s app, get their name in the voter list, polling station information and motivate them to cast their vote. Discuss the importance of voting with citizens and cast their vote with their relatives and friends. One can create reels and memes and tag them on various social media platforms including Instagram.