Taneira, a saree brand from Titan, on Monday launch its store in South Extension - 1, New Delhi. The flagship store, spread across 7500 sq. feet showcases an array of handcrafted sarees from across the country. The collection ranges from Mugas from Assam, Ikats from Gujarat, Andhra Pradesh and Orissa; Jamdhanis from Bengal, Chanderis & Maheshwaris from Madhya Pradesh and a vast collection of Tussars, India’s indigenous silk.
Store also has separate floor dedicated to bridal trousseaus and is resplendent with Banarasi silks including the rare-to-find Raktambari, Shwetambari, Gyasar and Hazaar buti. This section also showcases a wide range of rich Kanjeevarams in myriad hues.
Speaking at the launch, Bhaskar Bhat, Managing Director, Titan Company Limited said, “As a company, we believe that sarees is a natural extension for Titan — we have created design-led lifestyle brands that enable self-expression — Titan, Tanishq, Fastrack, Xylys, Raga, Skinn (fragrances) and now Taneira. Similar to the jewellery market when we began, this 5000 year old category is a large, unorganized market and underserved in terms of authenticity of the product. Seeing the tremendous reception we have had in our pilot stage of the business, we are confident this venture will be an opportunity for us to build relevance and enable transparency & authenticity for the customer.”
The store has been designed using purely natural materials, handmade by artisans across India.
